The Pricing Journey: The Organizational Transformation Toward Pricing Excellence

In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.

• | By (Author): Stephan M. Liozu
• | Publisher: Stanford University Press
• | Publication Date: Apr 29, 2015
• | Country of Publication: United States
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 080478874X
• | ISBN-13: 9780804788748