Handbook Of Consumer Psychology

Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.

• | Edited By: Curtis P. (The Ohio State University, Columbus, Usa) Haugtvedt
• | Publisher: Taylor & Francis Inc
• | Publication Date: Dec 01, 2007
• | Country of Publication: United States
• | Number of Pages: 1280 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 080585603X
• | ISBN-13: 9780805856033