Authentic (Tm): The Politics Of Ambivalence In A Brand Culture
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Authentic (Tm): The Politics Of Ambivalence In A Brand Culture

New York University Press
SKU:
9780814787144
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UPC:
9780814787144
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Description
Argues that brands are about culture as much as they are about economics


  • | By (Author): Sarah Banet-Weiser
  • | Publisher: New York University Press
  • | Publication Date: Oct 15, 2012
  • | Country of Publication: United States
  • | Number of Pages: 279 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 0814787142
  • | ISBN-13: 9780814787144
Additional Information
By (Author):
Sarah Banet-Weiser
Publisher:
New York University Press
Publication Date:
Oct 15, 2012
Country of Publication:
United States
Language:
Unknown
Number of pages:
279 pages
Binding:
Softback
ISBN-10:
0814787142
ISBN-13:
9780814787144
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