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Authentic (Tm): The Politics Of Ambivalence In A Brand Culture
New York University Press
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New York University Press
Authentic (Tm): The Politics Of Ambivalence In A Brand Culture
Argues that brands are about culture as much as they are about economics
- | By (Author): Sarah Banet-Weiser
- | Publisher: New York University Press
- | Publication Date: Oct 15, 2012
- | Country of Publication: United States
- | Number of Pages: 279 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 0814787142
- | ISBN-13: 9780814787144
- By (Author):
- Sarah Banet-Weiser
- Publisher:
- New York University Press
- Publication Date:
- Oct 15, 2012
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 279 pages
- Binding:
- Softback
- ISBN-10:
- 0814787142
- ISBN-13:
- 9780814787144