Qualitative Consumer And Marketing Research

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

• | By (Author): Russell W. Belk
• | Publisher: SAGE Publications Ltd
• | Publication Date: Dec 14, 2012
• | Country of Publication: United Kingdom
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0857027670
• | ISBN-13: 9780857027672