Marketing Communications Management: Analysis, Planning, Implementation

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

• | By (Author): Paul Copley
• | Publisher: SAGE Publications Ltd
• | Publication Date: Sep 24, 2014
• | Country of Publication: United Kingdom
• | Number of Pages: 480 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0857027875
• | ISBN-13: 9780857027870