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Marketing Communications Management: Analysis, Planning, Implementation

SAGE Publications Ltd
SKU:
9780857027870
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UPC:
9780857027870
$95.84 $93.32
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'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School


  • | By (Author): Paul Copley
  • | Publisher: SAGE Publications Ltd
  • | Publication Date: Sep 24, 2014
  • | Country of Publication: United Kingdom
  • | Number of Pages: 480 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 0857027875
  • | ISBN-13: 9780857027870
By (Author):
Paul Copley
Publisher:
SAGE Publications Ltd
Publication Date:
Sep 24, 2014
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
480 pages
Binding:
Softback
ISBN-10:
0857027875
ISBN-13:
9780857027870