The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Harriman House Publishing
SKU:
9780857196095
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UPC:
9780857196095
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.


  • | By (Author): Richard Shotton
  • | Publisher: Harriman House Publishing
  • | Publication Date: Feb 12, 2018
  • | Country of Publication: United Kingdom
  • | Number of Pages: 220 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 085719609X
  • | ISBN-13: 9780857196095
By (Author):
Richard Shotton
Publisher:
Harriman House Publishing
Publication Date:
Feb 12, 2018
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
220 pages
Binding:
Softback
ISBN-10:
085719609X
ISBN-13:
9780857196095