The Balanced Scorecard: Translating Strategy Into Action

Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.

• | By (Author): Robert S. Kaplan
• | Series:
• | Publisher: Harvard Business Review Press
• | Publication Date: Sep 01, 1996
• | Country of Publication: United States
• | Number of Pages: 336 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780875846514