Celebrity Fashion Marketing: Developing a Human Fashion Brand

This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.

• | By (Author): Fykaa Caan, Angela Lee (Author)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Feb 21, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 130 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 1032007354
• | ISBN-13: 9781032007359