Fashion Brand Management : Plan, Scale and Market a Successful Fashion Business
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Kogan Page Ltd
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Celebrity Fashion Marketing: Developing a Human Fashion Brand
Taylor & Francis Ltd
$43.93
$42.94
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Taylor & Francis Ltd
Celebrity Fashion Marketing: Developing a Human Fashion Brand
This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
- | By (Author): Fykaa Caan, Angela Lee (Author)
- | Publisher: Taylor & Francis Ltd
- | Publication Date: Feb 21, 2023
- | Country of Publication: United Kingdom
- | Number of Pages: 130 pages
- | Language: NULL
- | Binding: Paperback / softback
- | ISBN-10: 1032007354
- | ISBN-13: 9781032007359
- By (Author):
- Fykaa Caan, Angela Lee (Author)
- Publisher:
- Taylor & Francis Ltd
- Publication Date:
- Feb 21, 2023
- Country of Publication:
- United Kingdom
- Language:
- NULL
- Number of pages:
- 130 pages
- Binding:
- Paperback / softback
- ISBN-10:
- 1032007354
- ISBN-13:
- 9781032007359
-
-
Sale
-
Sale
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