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Value First, Then Price: Building Value-Based Pricing Strategies

Taylor & Francis Ltd
SKU:
9781032012124
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UPC:
9781032012124
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Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.


  • | Edited By: Andreas (Universita Ca' Foscari Venezia, Italy) Hinterhuber
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Dec 28, 2021
  • | Country of Publication: United Kingdom
  • | Number of Pages: 272 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 1032012129
  • | ISBN-13: 9781032012124
Edited By:
Andreas (Universita Ca' Foscari Venezia, Italy) Hinterhuber
Publisher:
Taylor & Francis Ltd
Publication Date:
Dec 28, 2021
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
272 pages
Binding:
Softback
ISBN-10:
1032012129
ISBN-13:
9781032012124