Value First, Then Price: Building Value-Based Pricing Strategies

Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

• | Edited By: Andreas (Universita Ca' Foscari Venezia, Italy) Hinterhuber
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Dec 28, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 272 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1032012129
• | ISBN-13: 9781032012124