Social Marketing : Principles and Practice for Delivering Global Change - 9781032059679

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

• | : Gerard Hastings (University of Stirling, UK), Christine Domegan
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Apr 20, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 370 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1032059672
• | ISBN-13: 9781032059679