Social Media Analytics in Predicting Consumer Behavior

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.

• | By (Author): Selay Ilgaz Sumer (Baskent University, Turkey), Nurettin Parilti (AHBV University, Turkey) (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: May 31, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 190 pages
• | Language: NULL
• | Binding: Hardback
• | ISBN-10: 1032059907
• | ISBN-13: 9781032059907