Strategic Creativity: A Business Field Guide To Advertising, Branding, And Design

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out amongst their colleagues.

• | By (Author): Robin Landa
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jun 02, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 200 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1032137797
• | ISBN-13: 9781032137797