Big Data Analytics : Digital Marketing and Decision-Making

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

• | : Mansaf Alam (Jamia Millia Islamia University, New Delhi), Kiran Chaudhary (Shivaji College, University of Delhi) (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Nov 02, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 246 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1032310308
• | ISBN-13: 9781032310305