Marketing to the Poor : Creating Value - 9781032318295

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the socio-cultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts.

• | : Ramendra Singh, Tahir A. Wani (Edited by)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Oct 12, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 150 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1032318295
• | ISBN-13: 9781032318295