Strategic Pharmaceutical Marketing Management in Growth Markets - 9781032321646

India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50 % of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.

• | : Mithun Nandy (Hegde & Hegde Pharmaceutica LLP, Mumbai, India)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: May 09, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 232 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1032321644
• | ISBN-13: 9781032321646