Alternate Reality Games : Promotion and Participatory Culture

Alternate Reality Games : Promotion and Participatory Culture - 9781032338125

Taylor & Francis Ltd
SKU:
9781032338125
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UPC:
9781032338125
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Description
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).


  • | : Stephanie Janes
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Jun 13, 2022
  • | Country of Publication: United Kingdom
  • | Number of Pages: 144 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 1032338121
  • | ISBN-13: 9781032338125
Additional Information
By (Author):
Stephanie Janes
Publisher:
Taylor & Francis Ltd
Publication Date:
Jun 13, 2022
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
144 pages
Binding:
Paperback / softback
ISBN-10:
1032338121
ISBN-13:
9781032338125
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