The Language Of Organizational Styling

This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

• | By (Author): Lionel (National University Of Singapore) Wee
• | Publisher: Cambridge University Press
• | Publication Date: Mar 28, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 211 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 110766697X
• | ISBN-13: 9781107666979