International Business - 9781108701440

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.

• | By (Author): Michael R. (Georgetown University, Washington Dc) Czinkota
• | Publisher: Cambridge University Press
• | Publication Date: Sep 16, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 588 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1108701442
• | ISBN-13: 9781108701440