Trustworthy Online Controlled Experiments: A Practical Guide To A/B Testing

Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.

• | By (Author): Ron Kohavi
• | Publisher: Cambridge University Press
• | Publication Date: Apr 02, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 288 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1108724264
• | ISBN-13: 9781108724265