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Trustworthy Online Controlled Experiments: A Practical Guide To A/B Testing
Cambridge University Press
£27.99
£27.89
Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.
- | By (Author): Ron Kohavi
- | Publisher: Cambridge University Press
- | Publication Date: Apr 02, 2020
- | Country of Publication: United Kingdom
- | Number of Pages: 288 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1108724264
- | ISBN-13: 9781108724265
- By (Author):
- Ron Kohavi
- Publisher:
- Cambridge University Press
- Publication Date:
- Apr 02, 2020
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 288 pages
- Binding:
- Softback
- ISBN-10:
- 1108724264
- ISBN-13:
- 9781108724265