Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
| By (Author): Mercedes (Universidad Carlos Iii De Madrid) Esteban-Bravo
| Publisher: Cambridge University Press
| Publication Date: Jan 28, 2021
| Country of Publication: United Kingdom
| Number of Pages: 882 pages
| Language: Unknown
| Binding: Softback
| ISBN-10: 1108792693
| ISBN-13: 9781108792691
Additional Information
By (Author):
Mercedes (Universidad Carlos Iii De Madrid) Esteban-Bravo