Marketing Research Methods: Quantitative And Qualitative Approaches
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Marketing Research Methods: Quantitative And Qualitative Approaches

Cambridge University Press
SKU:
9781108792691
|
UPC:
9781108792691
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Description
Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.


  • | By (Author): Mercedes (Universidad Carlos Iii De Madrid) Esteban-Bravo
  • | Publisher: Cambridge University Press
  • | Publication Date: Jan 28, 2021
  • | Country of Publication: United Kingdom
  • | Number of Pages: 882 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 1108792693
  • | ISBN-13: 9781108792691
Additional Information
By (Author):
Mercedes (Universidad Carlos Iii De Madrid) Esteban-Bravo
Publisher:
Cambridge University Press
Publication Date:
Jan 28, 2021
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
882 pages
Binding:
Softback
ISBN-10:
1108792693
ISBN-13:
9781108792691
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