Marketing Research Methods: Quantitative And Qualitative Approaches

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.

• | By (Author): Mercedes (Universidad Carlos Iii De Madrid) Esteban-Bravo
• | Publisher: Cambridge University Press
• | Publication Date: Jan 28, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 882 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1108792693
• | ISBN-13: 9781108792691