Behavioral Economics For Dummies

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.

• | By (Author): Morris Altman
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Mar 27, 2012
• | Country of Publication: United States
• | Number of Pages: 384 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1118085035
• | ISBN-13: 9781118085035