Marketing Analytics: Data-Driven Techniques With Microsoft Excel

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.

• | By (Author): Wayne L. Winston
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Jan 31, 2014
• | Country of Publication: United States
• | Number of Pages: 720 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 111837343X
• | ISBN-13: 9781118373439