Neuromarketing For Dummies

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

• | By (Author): Stephen J. Genco
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Nov 26, 2013
• | Country of Publication: United States
• | Number of Pages: 384 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1118518586
• | ISBN-13: 9781118518588