The Human Brand: How We Relate To People, Products, And Companies

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way we hate our banks, love our smartphones, and think the cable company is out to get us.

• | By (Author): Chris Malone
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Nov 19, 2013
• | Country of Publication: United States
• | Number of Pages: 208 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1118611314
• | ISBN-13: 9781118611319