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Service Management And Marketing: Managing The Service Profit Logic
John Wiley & Sons Inc
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John Wiley & Sons Inc
Service Management And Marketing: Managing The Service Profit Logic
* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
- | By (Author): Christian Gronroos
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Jul 10, 2015
- | Country of Publication: United States
- | Number of Pages: 536 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1118921445
- | ISBN-13: 9781118921449
- By (Author):
- Christian Gronroos
- Publisher:
- John Wiley & Sons Inc
- Publication Date:
- Jul 10, 2015
- Country of Publication:
- United States
- Language:
- Unknown
- Number of pages:
- 536 pages
- Binding:
- Softback
- ISBN-10:
- 1118921445
- ISBN-13:
- 9781118921449