Hacking Marketing: Agile Practices To Make Marketing Smarter, Faster, And More Innovative

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

• | By (Author): Scott Brinker
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Apr 01, 2016
• | Country of Publication: United States
• | Number of Pages: 288 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1119183170
• | ISBN-13: 9781119183174