China Goes West: Everything You Need To Know About Chinese Companies Going Global

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

• | By (Author): Joel Backaler
• | Publisher: Palgrave Macmillan
• | Publication Date: Apr 14, 2014
• | Country of Publication: United Kingdom
• | Number of Pages: 190 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1137293926
• | ISBN-13: 9781137293923