Brands and Consumers : A Research Overview

Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.

• | : Jaywant Singh, Benedetta Crisafulli
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Dec 27, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 122 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1138326895
• | ISBN-13: 9781138326897