Exchange Behavior in Selling and Sales Management

Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.

• | : Peng Sheng, Aziz Guergachi
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Aug 15, 2017
• | Country of Publication: United Kingdom
• | Number of Pages: NA pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1138465968
• | ISBN-13: 9781138465961