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Advertising And Integrated Brand Promotion (With Coursemate With Ad Age Printed Access Card)
Cengage Learning, Inc
$171.92
$166.18
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
- | By (Author): Chris (University Of Cincinnati) Allen
- | Publisher: Cengage Learning, Inc
- | Publication Date: Feb 13, 2014
- | Country of Publication: United States
- | Number of Pages: 432 pages
- | Language: Not Available
- | Binding: Undefined
- | ISBN-10: 1285187814
- | ISBN-13: 9781285187815
- By (Author):
- Chris (University Of Cincinnati) Allen
- Publisher:
- Cengage Learning, Inc
- Publication Date:
- Feb 13, 2014
- Country of Publication:
- United States
- Number of pages:
- 432 pages
- Binding:
- Undefined
- ISBN-10:
- 1285187814
- ISBN-13:
- 9781285187815