Advertising And Integrated Brand Promotion (With Coursemate With Ad Age Printed Access Card)

Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.

• | By (Author): Chris (University Of Cincinnati) Allen
• | Publisher: Cengage Learning, Inc
• | Publication Date: Feb 13, 2014
• | Country of Publication: United States
• | Number of Pages: 432 pages
• | Language: Not Available
• | Binding: Undefined
• | ISBN-10: 1285187814
• | ISBN-13: 9781285187815