Basic Marketing Research: Pearson New International Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

• | By (Author): Naresh Malhotra
• | Publisher: Pearson Education Limited
• | Publication Date: Aug 01, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 676 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1292020482
• | ISBN-13: 9781292020488