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Basic Marketing Research: Pearson New International Edition
Pearson Education Limited
$97.57
$96.82
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
- | By (Author): Naresh Malhotra
- | Publisher: Pearson Education Limited
- | Publication Date: Aug 01, 2013
- | Country of Publication: United Kingdom
- | Number of Pages: 676 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1292020482
- | ISBN-13: 9781292020488
- By (Author):
- Naresh Malhotra
- Publisher:
- Pearson Education Limited
- Publication Date:
- Aug 01, 2013
- Country of Publication:
- United Kingdom
- Language:
- Unknown
- Number of pages:
- 676 pages
- Binding:
- Softback
- ISBN-10:
- 1292020482
- ISBN-13:
- 9781292020488