Media Effects Research: A Basic Overview

Helps you understand the true impact of media today. This book explains how the effects of mass media are measured and what the research has concluded about media's influence on our lives.

• | By (Author): Glenn (Purdue University) Sparks
• | Publisher: Cengage Learning, Inc
• | Publication Date: Jan 01, 2015
• | Country of Publication: United States
• | Number of Pages: 368 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1305077474
• | ISBN-13: 9781305077478