The New Chameleons: How To Connect With Consumers Who Defy Categorization

Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.

• | By (Author): Michael R. Solomon
• | Publisher: Kogan Page Ltd
• | Publication Date: Feb 03, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 296 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1398600040
• | ISBN-13: 9781398600041