Managing Luxury Brands : A Complete Guide to Contemporary Luxury Brand Strategies

Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

• | : Eleonora Cattaneo (Edited by)
• | Publisher: Kogan Page Ltd
• | Publication Date: Jan 03, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 360 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1398606405
• | ISBN-13: 9781398606401