A Marketer's Guide to Digital Advertising : Transparency, Metrics and Money

Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.

• | : Shailin Dhar (CEO and Founder), Scott Thomson (Chief Operating Officer)
• | Publisher: Kogan Page Ltd
• | Publication Date: Apr 03, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 216 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1398609668
• | ISBN-13: 9781398609662