Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

• | By (Author): Jay Mandel (Founder) (Author)
• | Publisher: Kogan Page Ltd
• | Publication Date: Jun 03, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 248 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 139860979X
• | ISBN-13: 9781398609792