Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

• | : Sandy Skees
• | Publisher: Kogan Page Ltd
• | Publication Date: Apr 03, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 1398609838
• | ISBN-13: 9781398609839