Covert Cows And Chick-Fil-A: How Faith, Cows, And Chicken Built An Iconic Brand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

• | By (Author): Steve Robinson
• | Publisher: Thomas Nelson Publishers
• | Publication Date: Sep 16, 2020
• | Country of Publication: United States
• | Number of Pages: 224 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1400213223
• | ISBN-13: 9781400213221