Mastering Fashion Marketing

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

• | By (Author): Tim Jackson
• | Publisher: Bloomsbury Publishing PLC
• | Publication Date: Dec 22, 2008
• | Country of Publication: United Kingdom
• | Number of Pages: 240 pages
• | Language: Not Available
• | Binding: Paperback|Softback
• | ISBN-10: 140391902X
• | ISBN-13: 9781403919021