Marketing Essentials

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

• | By (Author): Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University, UK) (Author)
• | Publisher: Cengage Learning EMEA
• | Publication Date: Feb 19, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 512 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 1408073684
• | ISBN-13: 9781408073681