The End Of Competitive Advantage: How To Keep Your Strategy Moving As Fast As Your Business

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.

• | By (Author): Rita Gunther Mcgrath
• | Publisher: Harvard Business Review Press
• | Publication Date: Jun 04, 2013
• | Country of Publication: United States
• | Number of Pages: 240 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1422172813
• | ISBN-13: 9781422172810