Hbr'S 10 Must Reads On Strategic Marketing (With Featured Article "Marketing Myopia," By Theodore Levitt)
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Hbr'S 10 Must Reads On Strategic Marketing (With Featured Article "Marketing Myopia," By Theodore Levitt)

Harvard Business Review Press
SKU:
9781422189887
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UPC:
9781422189887
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Description
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.


  • | By (Author): Clayton M. Christensen
  • | Publisher: Harvard Business Review Press
  • | Publication Date: Apr 02, 2013
  • | Country of Publication: United States
  • | Number of Pages: 224 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 1422189880
  • | ISBN-13: 9781422189887
Additional Information
By (Author):
Clayton M. Christensen
Publisher:
Harvard Business Review Press
Publication Date:
Apr 02, 2013
Country of Publication:
United States
Language:
Unknown
Number of pages:
224 pages
Binding:
Softback
ISBN-10:
1422189880
ISBN-13:
9781422189887
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