Database Marketing: Analyzing And Managing Customers

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

• | By (Author): Robert C. Blattberg
• | Publisher: Springer-Verlag New York Inc.
• | Publication Date: Apr 17, 2009
• | Country of Publication: United States
• | Number of Pages: 872 pages
• | Language: Not Available
• | Binding: Paperback|Softback
• | ISBN-10: 1441903321
• | ISBN-13: 9781441903327